To enable students to acquire a general overview of Web Marketing and be able to analyse its various components
Provide to students a hands-on experience on managed LAMP hosting (cPanel)
Develop practical skills, on principles, processes and patterns, to design effective Customer-Centered web site and track performance with web analytics (Google Analytics)
Provide a general review of WEB site optimization using Google Webmaster tools or Bing Webmaster Tools
Develop a clear understanding of Search Engine Marketing

Acquire an understanding of the fundamental concepts of Web Marketing and its components.
Apply managed hosting in order to create a Web Site.
Construct an effective Customer-Centered web site and track performance.
Examine and analyze Web site optimization.
Critically explore Search Engine Optimization.