The main objectives of the course are to:
Think critically in order to analyze a problem and develop a solution;
Use academic methods (e.g. using referenced arguments);
Identify and adjust to future trends;
Identify and use adequate tools (i.e. market research, statistical analysis);
Develop a theoretical and applied perspective;
Identify the impacts of related disciplines on the field;
Learn-to-learn, i.e. how, when, where - new personal development is needed (e.g. rhetoric, presentation, working in teams, personal management, keeping up to date);
Understand details of business functions, as related to the field;
Consider the importance of intellectual, personal and professional development and enrichment

Demonstrate knowledge of the industry;
2. Synthesize the various aspects and dimensions of the skills developed throughout the programme;
3. Analyse, evaluate and discuss the contradictory evidence that separates theory from practice;
4. Reconcile the issues highlighted in the previous outcome;
5. Reflect, critique and evaluate both the self and the exogenous outcomes of the programme;