The main objectives of the course are to:
Think critically in order to analyse a problem and develop a solution;
Use academic methods (e.g. using referenced arguments);
Identify and operate adequate software;
Identify and adjust to future trends;
Work in a multicultural environment;
Work in an interdisciplinary context;
Develop Awareness of and respect for points of view deriving from different social and cultural backgrounds;

After completion of the course students should be able to:
1. Demonstrate knowledge of the international dimensions of the industry;
2. Explain the significance of the industry within the global environment;
3. Analyse, evaluate and discuss the issues that need to be addressed when doing business beyond national boarders;
4. Identify future issues surrounding the industry.
5. Describe and demonstrate knowledge of the various aspects of managing in a global context:
6. Describe and analyse the international dimensions of marketing, human resource management, financial management, strategy, diversity and operations management.