Rationale

This course plays a crucial role in developing a well-rounded understanding of healthcare management. By examining the political, social, and economic factors influencing healthcare, students gain a deeper appreciation for the complexities of health service administration.

This course aims to equip students with a comprehensive understanding of the marketing principles and innovation management techniques and the skills necessary to navigate the complexities of health service administration and drive positive change within the healthcare system.

Learning Outcomes

At the end of the course students will be expected to:
(i)    Apply principles of health service administration to evaluate the impact of specific policy choices within a broader political, economic, and social context. 
(ii)   Evaluate the role of marketing in achieving health service objectives. 
(iii)  Develop strategies to address the challenges and opportunities presented by quantitative and qualitative changes within the healthcare sector.