The main objectives of the course are to:
Offer an acknowledgement of the business world and how it operates
To study business problems integrating accounting, economics, management and marketing issues
Analyse the objectives of the firm using managerial tools and methods
After completion of the course students are expected to be able to:
Provide an overview of the business environment and how it operates in a comprehensive approach
Understand how managerial methods and tools can be used to plan and control the business
Perform a holistic business analysis underlying accounting, economics, management, finance and marketing issues
Understand the importance of quantitative analysis in business planning