This course emphasizes the importance of a properly structured and efficiently implemented marketing strategy that will help the organization achieve its goals and objectives in its target markets. Its intention is to help the students realize the benefits an organization can have by creating and delivering value to its customers as well as its stakeholders. In addition to this, it highlights the importance and application of various tools such as branding, segmentation and targeting, and pricing and distribution amongst others that are vital in order for the organization to achieve the aforementioned goals and objectives.