The rationale behind every module is to offer the student all possible knowledge in each module of the course, in order to be able to deepen their understanding and render them capable of practically applying it. Performance Marketing enables students to apply and evaluate alternative costing systems, management and budgeting techniques, planning and control. It offers the students ground to identify and measure information which is relevant for different types of business decisions.

After completion of the course students are expected to be able to:
Apply and evaluate alternative costing systems and managerial accounting techniques
Explain the use of standard costing to measure and evaluate performance and to take remedial action
Apply budgeting techniques and evaluate alternative methods of budgeting, planning and control
Describe the basic agency theory and explain the factors that should be consider in designing performance measures for evaluating responsibility centers and managers
Measure and identify information which is relevant for different types of business decisions