Unicaf University (MW) Bachelor of Science (BSc) in Accounting
Module name:
Business Research Methods and Project
Module code:
UU-BBA-4010-MW
Credits:
24.00
Description:

Module Description

The module provides an overview of the research process; it reviews qualitative and quantitative research methods, theoretical implications and the role and importance of research for strategic and operational managerial practice and problem solving. The student undertakes a research project and writes a report

Module Aim

The aim of this module is to give students an opportunity to: appreciate the research process; investigate a business problem in a scientific manner; apply conceptual knowledge in a practical situation; experience the art and science of conducting a study in a systematic way; and present research findings in the form of report.

Module Learning Outcomes

After completing the module students should be able to:

  1. Develop a research topic, problem statement, and hypothesis 
  2. Distinguish different research designs
  3. Develop appropriate research instruments
  4. Implement a research plan
  5. Analyze data
  6. Interpret data
  7. Present a written report 
Prerequisites:
UU-BA-IND100 UU-FNT-103 UU-MAN-4500-MW UU-ACG-4210-MW UU-MAN-4008-MW UU-ACG-4350-MW