In this module students will explore from a critical perspective, rational frameworks used in strategic analysis and planning. Furthermore, established and cutting-edge strategic models will be reviewed during the module. The module intends to develop a student’s analytical and diagnostic skills together with their ability to apply strategic theory and practice to a wide range of problems.

Module Aim

The aim of the module is to enhance a student's ability to direct and manage the development of business and corporate strategy in the contexts of complexity and change.

Module Learning Outcomes

Upon completion of this module, the student should be able to: 
1.    Apply a range of strategic tools, frameworks, and concepts in the development and execution of an organisation's strategy, integrating digital transformation, sustainability, and innovation. 
2.    Evaluate the effectiveness and adaptability of traditional and contemporary strategic frameworks in addressing dynamic, global, and technological business challenges. 
3.    Develop a comprehensive Business Strategic Plan that may incorporate risk management, technological innovation, sustainability, and customer-centric strategies to ensure long-term competitiveness and resilience.