Module Description
In this module students will be introduced to economic analysis that enables them to systematically and strategically determine how best to position the firm and effectively manage its resources. The module covers how markets work, consumer demand, productivity and costs, pricing and market competition and associated decision making and investment planning. It addresses profitability under different market structures and also reviews the impact of government policies and international trade on markets, taking note of the particular economic challenges facing businesses in developing countries. The quantitative data analysis involved in this module does not require the use of calculus.
Module Aim
The aim of the module is to enhance a student's ability to understand market forces and to apply economic analysis to support critical decision making on pricing, costs, productivity and investment that will impact the firm’s short term and long term profitability and inform its marketing strategy from both a global and developing country perspective.
Module Learning Outcomes
After completion of the module students should be able to: