This module offers a comprehensive introduction to the essential components of business planning and the strategic development required for launching a new business venture. It equips students with practical skills and knowledge necessary for creating and executing a successful business plan. By the end of this module, students will have the skills to develop a robust business plan, understand the intricacies of starting and managing a new business, and effectively secure funding. The module focuses on applied learning and strategic thinking, equipping students with the skills and knowledge to confidently address real-world business challenges.

Module Aim

This module is designed to provide students with hands-on experience in applying their skills and knowledge to the practical aspects of operating and starting up a business. 

Module Learning Outcomes

Upon completion of this module, the student should be able to:
1.    Provide an overview of the business environment and how it operates in a comprehensive approach.
2.    Assess how managerial methods and tools can be used to plan and control the business.
3.    Perform a holistic business analysis addressing underlying accounting, economics, management, finance and marketing issues.
4.    Apply quantitative analysis in business planning.
5.    Develop presentations to pitch for business financing.