Description:

Summary of module for applicants:

You will gain an appreciation of sustainable value chains and its importance to societies, economies and firms. You will learn how this key capability can be fostered and managed in the current environment. You will also gain a thorough grounding in the management of marketing and supply chains, and how these can contribute to sustainability.

Main topics of study:

Part A: Inward Value Chain

Global and Sustainable Value chain
SCM: Strategic Importance
Sourcing Strategies
Supplier Selection and Development
Risk Analysis of Value Chain

Part B: Outward Value Chain

The Global Marketing Environment
Assessing International Market Opportunities
Market Selection and Entry Methods
Managing the International Marketing Mix
Sustainable International Marketing

Learning Outcomes for the module

The following codes identify where a learning outcome meets one of the UEL core competencies:

Digital Proficiency - Code = (DP)
Industry Connections - Code = (IC)
Emotional Intelligence Development - Code = (EID)
Social Intelligence Development - Code = (SID)
Physical Intelligence Development - Code = (PID)
Cultural Intelligence Development - Code = (CID)
Community Connections - Code = (CC)
UEL Give-Back - Code = (UGB)
Cognitive Intelligence – Code = (COI)

At the end of this module, students will be able to:

Knowledge

Critically discuss the relevance of international value chains and the dilemmas implicit in implanting them in organisations (COI)
Debate the importance of sustainability to an organisation and the managerial dilemmas to which it gives rise. (SID)

Thinking skills

3. Appraise the upstream and downstream value chain related activities of a global firm. (COI)

Subject-based practical skills

4. Strategically evaluate the global supply-chain and marketing activities of a firm. (COI)

Skills for life and work (general skills)

5. Develop rigorous analytical and communication skills demonstrated through a write-up of formal business reports (DP) (SID)