Aims & Learning Outcomes

Students will produce a business research project that advances knowledge in the subject area of business administration (MBA).  The emphasis is on researching and conducting an analytical investigation of a real business issue and combining literature and data to both ascertain the nature of the problem and to support conclusions, and recommendations. Students are encouraged to explore areas in an organisation or business that have important business implications and address issues or problems by applying research and theoretical knowledge to identify solutions. Particular attention must be given to ethical issues, the context of the problem and to the appropriateness, reliability and validity of the approaches used.