Rationale

Media management is considered to be an important division of business management with a focus on media. Students having gained an introductory knowledge of the theoretical frameworks of management, through this course they will specialise their study on media management, by exploring concepts and processes, such as media entrepreneurship, journalism, and audience analytics to receive a comprehensive understanding of the industry. They will also analyse existing trends and topics concerning technology and various digital developments that currently take place within the business sector. Hence, they will examine various business models that are adopted by media executives, develop new ones for their future practice and study specific case studies. 

Learning outcomes

At the end of the course students will be expected to:
(i)    Define key concepts in media management.
(ii)   Describe the various operations taking place in media productions.
(iii)  Describe how key management theories can be applied within the field of media entrepreneurship.
(iv)  Explain how media functions to meet the needs of a society.
(v)   Examine the most important issues that media executives face today.
(vi)  Define the business model used within a media enterprise. 
(vii) Interpret the critical role that technology plays in the development and operation of media enterprises.
(viii) Describe the ways media platforms and media channels could be organised and used to the advantage of clients and media practitioners.
(ix)  Evaluate the importance of leadership and communication skills for media managers.
(x)   Interpret the current state of media industries in terms of management and choose or use the appropriate model for improvement.