Rationale

The course provides students with the theoretical foundation that will enable them to identify and analyse ethical issues and codes involved media. The students will learn how to appropriately gather, process and disseminate media content based on a number of ethical principles. Additionally, they will explore relevant scholarly literature and recent research in order to receive a basic introduction to the fundamentals of media morality. The course will focus on current ethical issues within print, broadcast, and digital – social media. 

Learning outcomes

At the end of the course students will be expected to:
(i)    Define the ethical codes related to media.
(ii)   Examine selected contemporary ethical topics related to mass media.
(iii)  Examine the establishment and development of media law.
(iv)  Apply theories of moral reasoning in their own professional practice.
(v)   Identify key ethical standards for effective decision making.
(vi)  Evaluate real cases of ethical dilemmas within news, advertising, journalism and public relations fields.
(vii) Recognise the ethical impact of engaged media activities.
(viii) Explain the importance of freedom of expression/speech as a basic principle of media law within the international sphere.