This module explores cognitive psychology concepts and models relevant to workplace behaviours and working environments with a focus on interpersonal communication and decision making. It explores the types of external communication used by organisations, human/technology interaction, the cognitive psychology of advertising and marketing (neuromarketing) as well as the development of external communication strategies tailored to organisational needs. 

Module Aim

This module aims to help students understand the importance of communication processes at the workplace and understand concepts and models of cognitive psychology as applied to types of external communication and global communication, incorporating the psychology of advertising, consumer behaviour and marketing, guided by research.

Module Learning Outcomes

Upon completion of this module, the student should be able to: 
1.    Evaluate key theories and models of communication as applied to both interpersonal and organisational settings.
2.    Critique psychological research related to communication, decision-making, and the psychology of marketing and advertising.
3.    Apply psychological principles to solve communication challenges in the workplace and external organisational contexts.
4.    Assess and conduct communication audits, identifying barriers and recommending strategies for improvement.
5.    Demonstrate an understanding of ethical considerations in communication, both internally and externally, in organisational settings.
6.    Develop and propose effective communication strategies for internal and external organisational needs, incorporating cognitive psychology and marketing insights.