The module introduces strategy as an organisational management tool used to: set priorities; focus energy and resources; strengthen operations; ensure that employees and stakeholders are working toward common goals; establish agreement around intended outcomes/results; and assess and adjust the organisation’s direction in response to a changing environment. Students thus become aware of the interconnectedness of various business disciplines and how to apply these to the planning and management of strategic business activities.

Module Aim

This module aims to enable students to analyse the external environment and its impact on the organisation, and to assess the internal environment, in order to identify key issues requiring strategic attention and the development of plans to improve overall organisational performance.

Module Learning Outcomes

Upon completion of this module, the student should be able to:
1.    Analyse the external environment and its impact on the organisation.
2.    Assess the internal environment and strategic change issues facing an organisation.
3.    Demonstrate knowledge and understanding of the business environment and strategic considerations it raises.
4.    Apply theory, models, frameworks and decision-making tools to identify key issues and make recommendations based on your findings.
5.    Articulate the advantages and disadvantages of selecting and adopting various strategic options which characterise the competitive business environment.
6.    Evaluate the Role of Digital Transformation in Shaping Business Strategies for Corporate Social Responsibility (CSR) and Sustainability in Strategy Development.