This module provides a comprehensive exploration of the role of technology innovation in shaping management strategies and fostering entrepreneurial ventures. It offers students a detailed understanding of how technological advancements can be strategically leveraged to drive business success and competitive advantage.

Module Aim

This module is designed to equip students with a comprehensive understanding of the dynamics of technological change and the innovation process, and how these elements are integrated into management and strategic decision-making. By achieving these objectives, the module prepares students to effectively leverage technological innovations in business, understand and apply entrepreneurial principles, and manage start-up ventures with confidence and strategic insight.

Module Learning Outcomes

Upon completion of this module, the student should be able to:
1.    Critically analyse the role and impact of technological innovation on business and society.
2.    Demonstrate the ability to identify innovations for development that align with customer needs.
3.    Assess how companies capture value from innovation investments.
4.    Formulate and defend a comprehensive technology strategy.
5.    Critically discuss different forms and manifestations of entrepreneurship.
6.    Evaluate the challenges and opportunities associated with starting and managing a small business.
7.    Classify and compare the different types of small businesses and their funding options and legal identities.
8.    Analyse the key variables that influence small business performance.
9.    Evaluate opportunities for small businesses and entrepreneurs.
10.  Develop and present a business plan for a small, technology-based start-up.