The module provides an overview of the research process; it reviews qualitative and quantitative research methods, theoretical implications and the role and importance of research for strategic and operational managerial practice and problem solving.

Module Aim

The aim of this module is to give students an opportunity to: appreciate the research process; namely how to investigate a business problem in a scientific manner; apply conceptual knowledge in a practical situation; and present research findings in the form of report.

Module Learning Outcomes

Upon completion of this module, the student should be able to:
1.    Develop a research topic, problem statement, and hypothesis.  
2.    Distinguish different research designs.
3.    Develop appropriate research instruments.
4.    Implement a research plan.
5.    Analyse data.
6.    Interpret data.
7.    Write a research report.  
8.    Apply Ethical Considerations and Standards in Business Research.