This module introduces students to a specific form of project-based learning, which is of particular interest for business discourse teaching, referred to as a client-based study. Students must identify the needs of an external organisation and then provide a solution or advice to address their needs. From a student perspective, client-based learning provides real-life experiences by allowing the students to work on a real-life project with an organisation and to present their findings and recommendations as if they were professionally working for the client/organisation.

Module Aims

This module aims at providing students with skills and techniques to gather and interpret data and offer advice and solutions to organisations acting as clients for this process, through applying principles and processes of academic enquiry and research that enables them to demonstrate their ability to think critically as well as communicate in a structured manner, and to present their findings as if they were working professionally for the client/organisation.

Module Learning Outcomes

Upon completion of this module, the student should be able to:
1.    Collect data.
2.    Analyse data.
3.    Present findings and advice in a case study.
4.    Display expertise as thought leaders.
5.    Market companies as authorities in their fields.
6.    Develop research and case study writing skills.
7.    Complete a client-based study – project.