The module makes students aware of the nature of international business in terms of culture, international trade and foreign investment worldwide. It thoroughly discusses the strategic and operational task requirements for working in an international, multinational or global company. Students will further study a variety of e-business models in the national and global context connecting individuals, businesses, governments and other organisations using online platforms. Students will study the management of information systems services from the point of view of the Chief Information Officer and examine alternative strategies and tactics available to management for value creation within e-markets.

Module Aim

The module aims to provide students with in-depth knowledge of the required skills and strategic and operational competences to operate in the international business arena, recognising the differentiation between established western economies, economies in transition and developing economies. This module further aims at enhancing students’ ability to work globally within an e-business strategy framework and develop strategic options for value creation utilizing information systems.

Module Learning Outcomes

Upon completion of this module, the student should be able to:
1.    Understand fundamental principles of international trade and globalisation and how they impact business practices.
2.    Examine the effects of macroeconomic and organisational environments on both organisational and individual behaviour in international management.
3.    Develop and utilise effective communication skills and strategies to overcome barriers and enhance international cooperation between companies.
4.    Evaluate cross-functional roles and supply chain dynamics in the context of international business.
5.    Compare and contrast the business knowledge and skills required to operate in established Western economies, transitional economies, and developing economies.
6.    Create and oversee enterprise architecture for electronic communications and trading, including developing revenue models, transaction models, and integrating hardware and software technologies.
7.    Formulate e-business strategies at various levels and create e-marketing plans, assessing the relationship between e-business and e-marketing.
8.    Identify key elements of supply chain management, their connection to value creation, and assess options for integrating information systems with e-procurement suppliers.