This module aims tointroduce students to the concepts of social media management, content strategy and how it can be used to design content that is rich, authoritative, attractive, easily accessible and appropriate to the target audience. The module also introduces students to online promotion and marketing, particularly search engine optimization (SEO) and its use in social media.

Analyse server logs, work with 3rd party analytics tools and demographic data.
Take a user-centred approach to the creation of digital content.
Create content that is appropriate for a particular audience and purpose.
Integrate good SEO into web content.
Understand how social media can be used as a promotional tool.
Understand the principles of content strategy in social media.